TRADESTATION

 
 

Grandesign, partnering with Dimassimo Goldstein, invited people to take a fresh look at the revamped and newly rebranded TradeStation mobile application by way of a pop-up barbershop. Placed in the middle of The Oculus in lower Manhattan, and possibly the first of its kind, the pop-up shop offered free dry cuts, shaves, blowouts and hair coloring. 

 
 
 
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