In honor of Toys “R” Us’ updated Birthday Club promotion and new book, “The Legend of Geoffrey,” Grandesign created a whimsical birthday-party-style celebration for 500+ kids at the company’s headquarters in Wayne, NJ.
An oversized 40’ x 100’ tent, decorated with blue stars, string lights, pennant banners and draping, was used to transform an outdoor courtyard. After grabbing a quick snack, dressing up in costumes in the costume station and snapping a photo in the photo booth, everyone was treated to a live book reading by Piro. Seated on giant custom quilts, pallet benches and colorful poofs, kids and their families learned the true story behind Geoffrey.
Grandesign designed and installed the tent and décor, secured all the necessary tent permits, provided the giant
LED screen and staging and employed sound, photo and video crews to help capture the highlights of the celebration.
At the close end of the event, kids and their families left with a first look at the birthday club promotion and an unforgettable Bring Your Kids to Work Day experience!