SUBWAY - SEEING SUBS

 
 

To kick off Subway's new "Seeing Subs" campaign, Grandesign helped launch(delete the -ed) a three-day teaser campaign that gave SUBliminal messaging a whole new meaning. Activations included a custom 3D chalk art piece depicting an enormous meatball sub that had seemingly crashed through the cement in San Diego, a giant 12 footlong sand-wich sculpture loaded with sliced meat, cheese, tomatoes, pickles, & lettuce and 2D projections of giant footlongs onto buildings in Chicago during the Pride Parade.

 
 
 
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