The Secret Life of Pets 2 Pop Up
Inside the Thousand Oaks AMC, moviegoers were treated to an interactive pop-up experience for the release of “The Secret Life of Pets 2”. From May 24th to July 7th, fans had the chance to explore six different interactive stations, immersing them into the film’s setting!
Flip Book Station: Using a green screen backdrop, fans recorded themselves performing alongside Chloe, Buddy or Daisy for a branded take home flip book animation and shareable gif.
Hamster Wheel Photo Op: A human-sized hamster wheel & cage was created, allowing fans the opportunity to walk inside and capture an Instagram worthy moment.
Peak-A-Boo Wall: We recreated & scaled down Katie’s New York apartment, where fans could peek inside using various windows and mail slots to view exclusive Pets clips.
Let’s Play Fetch: Fans could show off their ball catching skills by playing a custom fetch game; designed exclusively for the Secret Life of Pets 2, using a Microsoft Kinect platform. Participants had 60 seconds to catch as many tennis balls (and busy bees) as they could, by moving their head and matching the screen’s indicated targets.
Dog Tug Toy Station: A DIY Tug Toy station gave Pet lovers the perfect the opportunity to create their own colorful custom braided dog toys.
Leash Photo Op: Upon exiting the event, fans were able to take one last photo. Using a branded backdrop and three leashes, fans could pose as if they were walking Buddy, Max and Duke.