LIFEWTR - SUPER BOWL LI
Grandesign brought inspiration to Super Bowl LI in Houston, Texas with nine custom fabricated, larger-than-life LIFEWTR bottles. The props were placed throughout several of the city’s parks, plazas; and within the NFL Host Committee’s exclusive media party, Super Bowl Live footprint, Discovery Green, and NFL Experience throughout the week of the big game to support the launch of the new premium water brand for PepsiCo.
The series of bottles’ packaging which feature the work of three artists who create vibrant art for public spaces was amplified as Grandesign led the ideation of pairing the bottles with large-scale wall art that immersed the bottle in its own artwork. Over 11,000 sq. feet of vinyl covered the walls and spaces among the locations of the nine bottles, and offered backdrops for countless social media posts (#moreinspired, #thirstinspiration) and larger splashes of inspiration all over Space City.