To celebrate the release of Jurassic World, Grandesign created a dinosized domination in Los Angeles. In addition to several traditional media opportunities, Grandesign custom engineered a full vinyl wrap on both sides of Hollywood and Highland’s massive arch. The display lasted for a total of four weeks, which had never been done before in the structure’s history. Branded walkways and stairs also led hundreds of thousands of people who walk Hollywood Blvd. inside to learn more about the movie. The center was also used for the movie’s red carpet premiere.