IN THE NEWS
OOH AGENCY OF THE DAY—GRANDESIGN
Sep 20, 2018
Grandesign has blossomed into a $47 million-per-year business with 132 clients, 55 full-time staffers spread across 8 regional offices and a plan to hit the $100 million mark by 2019. Its a lofty goal which appears CEO, Aaron Gaeir and team will be reaching. Gaeir located in in San Diego and Rick Hilmer in Orlando, founded the boutique out-of-home advertising company. Their impressive list of brands and clients is only exceeded by its outstanding OOH placements and executions, examples of which, you will find as you read on.
Aug 24, 2018
Last month, throngs of fans crammed the aisles of the San Diego Convention Center and the streets of the surrounding Gaslamp District, making San Diego Comic-Con one of the best-attended pop culture events in the world. But recent metrics reveal that growing numbers of attendees are spending time outside the official activities of the Con at the gigantic pop-up attractions that entertainment brands construct in nearby parking lots, parks and public spaces. These “activations,” as they are known in the trade, are becoming a bigger part of the convention experience and a way for brands to engage with customers in a more controlled environment than the crowded, chaotic show floors of the big cons permit.
AUG 21, 2018
At the 2018 San Diego Comic-Con, The Experience made its grand debut. From July 19-22, out-of-home media solutions company Grandesign transformed the Lexus Premier Lot at the San Diego Convention Center into a pop-culture playground equipped with VIP lounges, evening entertainment, gaming competitions, and a myriad of interactive activations from some of the largest Comic-Con-esque brands.
July 20, 2018
The first superfans began lining up early Thursday morning for an exclusive, once-in-a-lifetime event at Comic-Con: Taco Bell.
This year the hottest fan opportunity at Comic Con wasn't a star-studded panel in Hall H or autographs on the convention hall's main floor. It was entry into the futuristic Taco Bell pop-up at Greystone Prime Steakhouse and Seafood in the Gaslamp Quarter — not just any Taco Bell, but a neon-lit futuristic replica of the one seen in the 1993 Sylvester Stallone sci-fi pic "Demolition Man," recreated in lavish detail for the film's 25th anniversary, complete with bright blue cocktails, robot waiters and Crunchwraps from the "future."
Fans came, ate, marveled and, more important, shared their selfies and excitement on social media.
From a pop-up movie theater in a busy airport to soft drink machines that let people in different countries communicate in real time, the hot new trend in marketing these days is experiential. It’s a form of marketing that is hands-on and event oriented, and its prime purpose is to develop a personal connection with consumers by allowing them to try the service or product.
The C.E.O. of experiential firm Grandesign discusses how he creates buzzworthy brand activations—and generates revenue.In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Aaron Gaeir, C.E.O. and owner of Grandesign, a San Diego-based experiential firm with nine offices around the country and clients including Google, MTV, and PopSugar.
If you were one of the two million people at the Super Bowl parade in Philadelphia on Thursday, chances are you spotted countless Eagles fans walking the streets with a can of Bud Light in their hand.
That’s because Bud Light - begrudgingly or not - made good on its promise to provide the city with free beer if the Eagles won the Super Bowl. The brand pledged the suds to offensive tackle Lane Johnson back in August after he vowed to “give out beer to everybody” if his team were to win the game.
MEET THE TEAM BRINGING WACKY SUPER BOWL ADS TO LIFE
Portable toilets stink. Literally.
Thankfully, people attending a few of the highest-profile Super Bowl parties in Houston this weekend won’t have to subject themselves to these revolting, blue poop booths. Nope. Instead, they’ll get to use something called a “Porta-Party.”
The Porta-Party is online shoe-seller Zappos’ contribution to the chaos that is the Super Bowl. The brainchild of Zappos’ CEO, Tony Hsieh, and its agency, Grandesign, the branded bathroom, introduced at the Life is Beautiful festival in Las Vegas last year, should make a big splash at Super Bowl LI festivities.