Ever wondered what it would be like to be so light you’d float? In the summer of 2018, Grandesign teamed up with Crispin Porter & Bogusky and Fruit of the Loom to build the Everlight Human Claw experience. In promotion of the brand’s new EverLight underwear - so light you don’t notice it - participants at ESPN’s Summer X-Games in Minneapolis and Lollapalooza in Chicago were given the opportunity to experience EverLight for themselves with the chance to win plenty of prizes.

The claw machine pit was filled to the brim with a myriad of colorful balloons, only one being the “Golden Fruit of the Loom” balloon. Throughout the days of both events, participants were harnessed by our trained staff and given :30 seconds and two drops in the pit with the goal of capturing the Golden balloon. Challenge prizes included VIP tickets, lounge passes, branded merchandise (delete comma here) and other event specific prizes. Those who didn’t capture a winning balloon, as well as spectators, were still able to walk away with a free pair of the EverLight underwear in hand.