ABSOLUT - OPEN CANVAS
Open Canvas - Transform Today
Agency: Posterscope - Sid Lee - Weber Schandwick
Execution: Grandesign Media Services
Building off of the brand's three-decade heritage as a player in the contemporary art world, ABSOLUT's "Open Canvas" aimed to reconnect with Millennial consumers. City blocks in Williamsburg became painting canvases covered by hundreds of gallons of white paint. Days later the canvases were transformed by 28 artists using an array of mediums, disrupting the everyday.