Detailed GPS Mapping
Complete Nationwide Coverage
Geographic Targeting
Cost Effective
Marketing Photos
City and Highway
Targeted Routes
Full Design Capabilities
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TruckSide Billboard Advertising is one of the most Cost Effective ways to deliver your message. For the average cost of one traditional billboard your message can be displayed on three 22' - 24" trucks delivering your message directly to your target audience. We are positioned to deliver your message to hundreds of cities and towns across the United States.
The images are Large (21' w x 7' h average), Bold and Impactful! By displaying your message on the exterior panels including truck sides, backs and overcabs, your message is exposed to consumers who are out in the marketplace and ready to buy.
TruckSide Billboard Advertising provides the benefits of traditional outdoor with its large size and colorful displays coupled with the benefits of transit advertising by displaying your message in areas where traditional billboards are limited and expensive.
We provide total market coverage in both city and highway traffic based on your geographic and demographic targets. The DEC, daily effective circulation, is tremendous because our trucks spend a majority of their time on the same roads traveled by your customers, not to mention the foot traffic viewing your message as they make their inner city and downtown deliveries.
The viewing time is an additional benefit as these trucks are often exposed to consumers, up hgh where viewing is best, often for several minutes at a time while in traffic and at each stop.
So if you're looking for a cost effective, eye catching way to really impact your target audience, on the very streets where they work and shop, a TruckSide Advertising Campaign can get your message rolling. Call us today and let us map out a strategy for your business!
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These are local delivery trucks that permeate throughout the target city all day long ( drive time, 7am to 6 pm) – delivering (mostly periodicals and office products) to Publix, CVS, Home Depot, Walgreens, Albertson’s, Kroger, K Mart, medical districts, local colleges, downtown, shopping centers and malls. Creating a lot of Exposure that is Up Close and Personal. Additionally, utilize different creative copy to achieve more marketing goals.
My partners in the trucking industry give me thorough coverage in 250 markets – nationwide. I orchestrate the coverage routes, per the clients marketing goals. The fleet partners are strict on strategic carrier selection and inventory management: only utilize local market delivery trucks (newer models); travel schedules – 5 days/wk, 10 hrs/day; mandatory washing programs. 85% of all deliveries are made to the front or side of the retail outlet. All fleet partners are licensed and bonded. Installation is done by a professional team that travels to the target city.
We monitor every step with thorough documentation – completion photos, proof of performance, GPS tracking reports/route maps. Since this medium has gained auditing status and joined T.A.B. and OAAA, it is rapidly gaining ground in many parts of the country, as an outdoor marketing favorite. The feature/benefits, simply answer more marketing challenges at the lowest CPM. From Stephen Freitas, Chief Marketing Officer, OAAA “With truckside there are no losers. Trucking companies increase their revenues, brand marketers get their message out and advertisers get cost effective, high-reaching placements. More and more companies are realizing that this method is a powerful marketing tool that shapes consumer attitudes and opinions.”
It’s more than a way to cut costs – it’s an innovative game plan that separates you from the rest of the media crowd and achieves goals. I look forward to your thoughts/questions……and contributing to your marketing successes.
If you have any particular needs or challenges – we can tackle them.
Kimball Hitchcock
President
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